Understanding USEFULL: How Alison Created a Circular Economy with Takeout Containers

Alison started out her entrepreneurial journey as a management consultant with a nagging idea in the back of her mind regarding plastic takeout containers. Her company USEFULL, the result of that idea, is a plastic-free dining solution that replaces takeout containers made from reusable stainless steel and silicone. This means less phthalates, bisphenols, and microplastics in customers’ bodies and in the water, leading to better health for both people and the planet. Once USEFULL is deployed at a college campus or senior living community, customers “check out” USEFULL containers like a library book. Users get reminders to return containers and stats about their contribution to waste elimination. Read our case study below to learn How Alison Started.